澳门六合彩

滨苍听Republic of Spin鈥昦 vibrant history covering more than one hundred years of politics鈥昿residential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan鈥檚 aides crafting his nightly news sound bites, and George W. Bush staging his 鈥淢ission Accomplished鈥� photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media鈥昮igures like George Cortelyou, TR鈥檚 brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower鈥檚 canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.

Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century鈥檚 most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert,聽Republic of Spin聽illuminates both the power of spin and its limitations鈥昳ts capacity not only to mislead but also to lead.